Influencers Part 1: COMPARISON CULTURE

SOLO POD - Becoming an influencer quickly became a modern-day gold rush over the past decade. The earliest adopters had success and then everyone else wanted a piece (as a prime example see Gabbie Hanna story in the intro). Platforms like YouTube & Facebook got the party started—but Instagram quickly became influencer marketing’s main focus.

In Part 1 of a 3-Part series on influencer culture, Julian discusses the early origins and evolution of social platforms, the gigantic influencer industry they created, and our “comparison culture” that enabled them.

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About TRENDIFIER with Julian Dorey:

A podcast where hot takes meet context and ideas meet conversation. (Podcast / YouTube Vodcast)

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