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Episode 12 ·

Influencers Part 2: CLOUT CHASING

Julian Dorey · Solo episode 49:35

Show notes

SOLO POD - Fyre Festival may have been the straw that broke the camel’s back—but even long before Billy McFarland’s Caribbean symphony, the influencer industry had seen clout chasing imposters invade its marketplace. These “fake influencers,” as we’ve come to know them, have undoubtedly damaged the influencer brand.

In Part 2 of our 3-Part series on influencer culture, Julian discusses the “clout chasers” in-depth—and breaks down the negative stereotypes that they’ve brought upon the influencer market in the process. While some of it’s sad to see, the many stories and examples of these “fakers” are certainly laugh out loud funny.

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A podcast where hot takes meet context and ideas meet conversation. (Podcast / YouTube Vodcast)

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