Influencers Part 3: THE "I AM YOU" THEORY (Charlie Rocket)

SOLO POD - In the third and final part of our conversation about influencers, Julian takes us through some examples of the influencers fighting back against the negative stereotypes within the industry, the Gen-Z trends that may point towards a different influencer of the future, and the influencers coming up who actually aren’t really influencers at all.

Then, in the second half of the episode, Julian discusses a little known influencer theory, introduced back in 2019 by music executive and Nike athlete, Charlie “Rocket” Jabaley, called, The “I AM YOU” Theory. Charlie’s premise with The “I AM YOU” Theory isn’t just about influencers either.

It’s about all of us.

Taken from ▶ TRENDIFIER #13 - Influencers Part 3: THE “I AM YOU” THEORY

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A podcast where hot takes meet context and ideas meet conversation. (Podcast / YouTube Vodcast)

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